Buy the top of the list,
not a mystery algorithm.
The Hot list is an open auction. Bid what a day of attention is worth to you, see exactly where you land before you pay, and get a flame badge plus a live countdown that tells everyone it is a promotion.
paid placements in the auction
for a 24-hour slot
Wildfire, with the spotlight
Who is on fire right now
Ranked position
Your row sorts by bid amount across the whole Hot list, with the flame badge and a live countdown.
Real estate that converts
Your row sits above every organic listing while the slot runs. Category filters and search results respect active boosts too.
Extras we arrange by hand
Wildfire also includes a homepage spotlight, a post on X and a mention in the Friday Hotlist email. These are manually arranged by us, not automated deliveries: they follow our own publishing cadence, so their timing varies and is not guaranteed at a fixed hour.
How is the order decided?
Active boosts sort first, by bid amount, highest first. Everything else is ranked by upvotes and recency. No hidden weighting — the same rules apply to every product, including ours.
When does my placement start?
The moment the payment is confirmed. Free listings stay in the directory permanently; the boost only affects position and the flame badge for the duration you bought.
Can I raise my bid mid-placement?
Yes. Place another boost for the same product and the higher bid takes effect immediately, extending your slot from that moment.
What happens if I am outbid?
You keep the slot you paid for but move down the list as higher bids come in. Positions are live, not reserved.
Are the impression numbers guaranteed?
No. The figures on the tier cards are planning estimates, not measured traffic. They are not a promise of reach, clicks or conversions, and actual exposure on a young site can be much lower. The X post and newsletter mentions are manually arranged extras, scheduled around our publishing cadence rather than delivered automatically at a fixed time.
Refunds and taxes?
Dodo Payments is the merchant of record. VAT and sales tax are calculated at checkout and invoices are issued automatically. You can cancel for a full refund before your placement starts; once it is live it is non-refundable, except where the law requires a refund or we fail to deliver. See our refund & cancellation policy for how to request one and our 5-working-day response time.
One day on the Hot list, right when you launch.
- 24 hours on the Hot list
- Flame badge + live countdown
- Daily digest mention (manually arranged)
Three days of compounding discovery across tabs.
- 72 hours on the Hot list
- Priority in category pages
- Weekly Hotlist email feature (manually arranged)
A full week at the top, with the homepage spotlight.
- 7 days on the Hot list
- Homepage spotlight slot
- Social post + newsletter feature (manually arranged)